“Turn clicks into customers.”
That’s the promise of Leadpages, a landing page builder. But does it live up to the hype?
In this article, I’ll answer that question.
Leadpages Review: An Overview
Leadpages creates landing pages and popups that help you collect email addresses. In other words, if you’re struggling with building an email list, then Leadpages is a product you should consider. How does the tool make your life easier when it comes to finding qualified leads? The answer begins with one word: templates. Leadpages gives you access to more than 150 professionally designed templates. Pick one of those and you won’t have to create a landing page from scratch. Those templates, by the way, span a variety of industries, including:
- Real estate
There are templates available for a number of campaign types as well. Among them:
- Lead capture
- Thank you
If you don’t find any of the standard templates suitable for your marketing efforts, you can always choose from the 130+ drag-and-drop templates. Besides offering free templates, Leadpages gives you access to more than 300 premium templates. Those will cost you an additional charge beyond what you’re already paying for the service. Like most “builder” tools on the market these days, Leadpages offers a UI that’s designed to make it easy to assemble and customize the perfect landing page. Additionally, the platform also offers split-testing. That will give you an even better shot at maximizing conversions. Finally, Leadpages generates a responsive UI. That means it will look great on any device, such as a desktop, laptop, smartphone, or tablet.
Leadpages Review: Facebook Integration
Leadpages plays nicely with Facebook. For starters, the platform offers an integrated Facebook ad builder. It will pull content from your landing page to create a message that will resonate with your market. Additionally, Leadpages offers targeting tools so that you can reach the right audience. That way, you don’t waste money by showing your ads to people who won’t engage. Finally, the tool offers automated pixel placement. You won’t have to struggle with placing Facebook code on your landing page.
WordPress Integration With Leadpages
Leadpages also has a WordPress plugin. That will enable you to configure your landing pages and popups from within the admin console. For example, you can use the plugin to specify one of your landing pages as a standard WordPress page. It will even get its own custom URL. You can also use the plugin to make a landing page your home page. If you’d like to specify that your popup is exit intent or on a time delay, you can do that from within the WordPress back end as well.
Leadpages Review: Other Integrations
Notwithstanding Facebook support, Leadpages additionally works with different devices. The most significant of those devices, maybe, is Zapier. For what reason is Zapier so significant? Since it’s an apparatus that is intended to associate diverse applications with one another. At this moment, Zapier bolsters combinations between more than 1,000 applications. At the end of the day, when you’ve coordinated with Zapier, you’ve basically incorporated with all the fixings. Past that, Leadpages likewise coordinates with other well known apparatuses, including:
- Google AdWords
- Google Analytics
If you’re running an ecommerce site, you’ll be happy to learn that Leadpages enables you to drop a checkout on any landing page. Even better: you can put a checkout on a popup. That’s a great feature if you’ve got a hot product in a niche market and you think that your leads might be interested in making a purchase right away.
Leadpages Review: The Highest Converting Template
One really cool feature of Leadpages is that it enables you to sort landing page templates by conversion rate. That way, you can pick a template with a track record of success.
Remember, the tool has more than 43,000 customers. That means there’s plenty of data to draw from. Also, the company has been around for years. It was founded in 2012. So you can be pretty sure that the platform’s statistical analysis is accurate. However, Leadpages won’t give you the raw data in terms of conversions for each template. If you’re looking for the actual conversion rate, the length of time that people have been using the template, or standard deviation info, you’re out of luck. Keep in mind also that users customize their landing pages. They include their own copy and images. Those elements might influence the conversion rate more than the layout.
Leadpages Review: Premium Templates
As I referenced above, Leadpages offers premium layouts that you can buy. Lamentably, you’re most likely going to need to go through that additional cash when you join up with the administration. Why? Since the standard layouts look excessively natural. With 43,000 clients, it’s sheltered to state that you’ve most likely observed the Leadpages standard points of arrival some place. So have your clients. So on the off chance that you need your image to stand separated from the group, you’ll need to get a layout that every other person isn’t utilizing. That is going to cost you a few bucks. Likewise, the very good quality layouts have a superior plan in general.
Leadpages Review: Two Editors
Leadpages has two editors: the standard editor and the drag-and-drop editor. The standard editor was the only editor offered on the platform until 2016. That’s when Leadpages added the drag-and-drop editor. You use the standard editor to customize most of the templates. It’s easy to use but lacks in flexibility. For example, you can’t move widgets around. Also, you can’t add elements (but you can hide them).
So if you’re looking to use a template as a starting point and overhaul it considerably, you probably won’t be able to do that with the standard editor. The standard editor also makes it hard to match your own branding with the landing page. Obviously, that’s a significant limitation. Here’s what you can do with the standard editor:
- Change text font and verbiage
- Change element colors
- Change out images
- Embed video
- Alter the background image
- Include a hyperlink
The drag-and-drop editor, on the other hand offers more flexibility. Unfortunately, it’s a bit clunky. For starters, you have to get the aim on your “drop” exactly right. Otherwise, your element will land in the wrong place. Unfortunately, with the Leadpages UI, it’s easy to miss the right spot. Also, sometimes elements will change their size depending on where you place them. To add insult to injury, you can’t change the size of the elements afterwards. Here’s what you can do with the drag-and-drop editor:
- Anything you can do in the standard editor
- Add a widget (such as a progress bar, icon, headline, text, comment, countdown, image, video, space, form, line, HTML element, or calendar)
- Move widgets around
- Browse through the icon library and include an icon
- Access some Google fonts
- Include alt text for images
- Set a cover overlay for a background image
- Create new sections
- Duplicate existing sections
Here’s what you can’t do with the drag-and-drop editor:
- Split-testing (yes, really)
- Resize widgets (most of the time)
- Overlap widgets
- Add a parallax background
- Add headline tags (H1, H2, etc.)
- Access an image library
- Upload additional fonts
- Align widgets
- Include advanced fields like gender, birth date, etc.
Leadpages Review: A/B Testing
As I mentioned above, Leadpages supports split-testing. That’s a necessity with a tool that’s designed to maximize conversions. The platform follows the standard A/B testing pattern. It allows you to display different versions of your landing page or popup so that you can see which one gets you the most clicks.
There are some caveats, though. First, split-testing is only available with the standard editor. You can’t use it with the drag-and-drop editor. That’s fairly concerning. Also, the lowest level of service doesn’t even offer split-testing. So if you decide to go the “cheap” route, you’ll have to find some other way to test your landing pages or popups.
Leadboxes are opt-in forms that include a call to action (CTA). You can set up a Leadbox that’s triggered by a simple button click. You can also create one to kick off a two-step opt-in to your email distribution list. The platform makes it easy to create Leadboxes. However, you’re limited when it comes to styling options. In fact, there’s only one type of Leadbox style available. You might have seen it before: it’s the one with the animated progress bar.
Leadpages Review: Leaddigits
Are you into SMS marketing? If so, then you’ll likely appreciate Leaddigits. You can use that feature to capture emails via a text message. Here’s how it works: a prospect texts a simple phrase to a five-digit phone number. The platform texts the person back, asking for an email address. The prospect replies with his or her email address (ideally). Here’s how you might use it in real life: let’s say you’re at a conference. You’re running a booth where you meet lots of people and talk about your business. Obviously, it would be difficult to ask all those prospects for an email address on the fly. Instead, you post a sign at your booth that dangles a carrot in front of your best prospects. That sign might say: “Get Your Free 15-Point Guide to SEO in 2019! Learn what the pros know that you don’t! Text SEOSECRETS to 43434.” Your prospects see that and text “SEOSECRETS” to 43434. They’ll get a reply asking for the email address where they want to receive a link to the PDF document with the valuable info. Of course, when they provide that email address, you’ll add it to your distribution list. That’s an “out of the box” way to get more leads. It’s far less disruptive than popups that appear on almost every digital marketing website these days.
Leadpages Review: Leadlinks
Leadlinks make it easy to increase your conversion rate. They’re special links that you include in a broadcast email. When users click on the link, they automatically “convert.” For example, let’s say you put a Leadlink in an email so that people can sign up for your upcoming webinar. When recipients click on that link, they’re automatically signed up. No further action is necessary. Keep in mind, though: you can’t use Leadlinks with the 1ShoppingCart or AWeber platforms. Their terms of service prohibit that.
Leadpages Review: Pricing
Similarly as with most showcasing devices, Leadpages charges you every month. Valuing ranges from $25 to $199, contingent upon the degree of administration you’re searching for. That is at the yearly charging rate. On the off chance that you need to go month-to-month, it will cost you at any rate $37 every month. The most reduced degree of administration doesn’t significantly offer split-testing. So that is presumably not worth the venture. The following degree of administration, which will hinder you $48 every month, offers A/B testing. Be that as it may, it doesn’t bolster propelled incorporations with devices like Marketo and Salesforce. Leadpages offers a free preliminary. You’ll need to give a Visa, however.
Wrapping It Up:
I’ll conclude this Leadpages review by going over a summary of the platform
- User-friendly. The learning curve is minimal.
- Saves time. That’s because it’s much easier to create a landing page with GUI than it is with raw HTML.
- Beautiful templates. Although some of the templates lack flexibility, they’re really nice right out of the box.
- Easy sorting. Leadpages lets you sort landing pages by conversion rate. That means you could find a winning design in just a matter of minutes.
- Integrations. The tool integrates with many popular marketing platforms.
Final opinion: You should definitely go for the free trial option.